Business And Finance

Factors That Could Affect the E-cigarette Industry in the Future

Since their introduction into the market in the year 2007, e-cigarettes have been equally praised and criticized by various people and organizations. For the past five years, e-cigarettes have grown steadily, in terms of both sales and acceptance. Based on statistics, the vapour cigarette industry is projected to hit the $2 billion mark in sales by the year by 2017. It is already evident that these products will grow from the niche product they are now to a mainstream product in the next few years. While the industry has grown tremendously, in terms of revenue growth and technology, there are various factors that will affect it, either directly or indirectly in the future. Mentioned here are some of the factors that could adversely affect vapour cigarettes in the future.


Public Health Concerns

The opinions of those in the public health sector are expected to affect the industry adversely. The dangers of traditional cigarettes are clearly known. The e-cigarettes, on the other hand, contain no carcinogens or cancer causing substances. Even so, there is a growing concern that regulations on the product by the public health could discourage people from using the e-cigarette as an alternative to traditional cigarettes.


Marketing Concerns

The way various e-cigarette companies market their products is another factor that could affect the industry in the future. For instance, the various companies and retailers cannot use such terms as, “an alternative to quit smoking” unless the product is regulated as an alternative to smoking by the FDA. Such regulations tend to affect the way e-cigarettes are advertised on various media platforms. Additionally, the regulations could hinder the various e-cigarette companied from sponsoring sports teams and concerts in the country. Regulating the marketing of e-cigarettes could have dire consequences on the industry in the future.

Marketing Concerns

E-cigarette Smoking Restrictions

The majority of people do not yet know much about e-cigarettes. Although e-cigarettes do not leave any odour, as the traditional cigarettes do, some restrictions have already been imposed on them. Such retractions are mainly meant to limit the usage of the e-cigarettes in public; they can only be used in certain areas. Additionally, some companies also restrict the usage of the devices within their premises. Such restrictions will discourage users from buying the devices, which could also affect the e-cigarette industry in the days to come.

There is a growing concern among the manufacturers and retailers of these devices that new regulations could be imposed, that demanded them to remove the e-cigarettes from the shelves. While this may not happen, the marketers of the devices hope that the various players in the industry will come to an agreement that will allow for the products to be sold on store shelves and online.

E-cigarette Smoking Restrictions

Both potential users and the current users of e-cigarettes should be well aware of the regulations affecting the devices. The future of cigarettes will mainly depend on the regulations affecting its marketing. An increasing number of lawmakers and health officials believe that the e-cigarettes could encourage more people to smoke, which is actually not true; the products are safe and a better way to quit smoking traditional cigarettes. For more information about e-cigarettes, visit